Balder Ex-Libris

Author : Mander Jerry
Title : Four arguments for the elimination of television
Year : 1978

Link download : Mander_Jerry_-_Four_arguments_for_the_elimination_of_television.zip

The belly of the beast. If this book has any basis in "authority," it lies in the fifteen years I worked as a public relations and advertising executive. During that time, I learned that it is possible to speak through media directly into people's heads and then, like some otherworldly magician, leave images inside that can cause people to do what they might otherwise never have thought to do. At first I was amused by this power, then dazzled by it and fascinated with the minutiae of how it worked. Later, I tried to use mass media for what seemed worthwhile purposes, only to find it resistant and limited. I came to the conclusion that like other modern technologies which now surround our lives, advertising, television and most mass media predetermine their own ultimate use and effect. In the end, I became horrified by them, as I observed the aberrations which they inevitably create in the world. ...